01 About

"The pandemic has affected all of our lives in one way or another, pushing us out of our comfort zone and forcing us to adapt to new realities. Over the past year, countless parents have found themselves stuck at home with their children and constantly looking for new ways to entertain them while they’re out of school. With that in mind, the Browzwear team began to brainstorm ways that we could add a hint of sunshine to the lives of others, and brighten up their days throughout these turbulent times.After seeing how our children, our friends’ and colleagues’ children spend their time at home and thinking back to when we were kids, there’s no doubt that one of the best ways to express creativity is through drawing. In fact, creating fashion illustrations was always a favorite go-to activity, long before it even occurred to us that it could be a career path. Suddenly it all clicked. What if we could give children around the world the opportunity to see their sketches come to life? With no time to waste, we began reaching out to online parents in quarantine communities on various social platforms to see if they would be interested in sharing their children’s fashion drawings. It wasn’t long before we had received hundreds of submissions, from children of all ages around the world." - Browzwear

Organiser

Browzwear 3D

Dates

Jan-Feb 2021

02 Details

"We then approached our network of independent 3D designers to see if they would be willing to volunteer their time and skill to transform the children’s 2D sketches into true-to-life 3D garments. Without hesitation, more and more designers got on board and were eager to take part in the project. Within a couple of weeks, we started to receive the digital recreations of the children’s drawings and couldn’t wait to send them back to their original young artists. It was interesting to see how each designer interpreted the drawings and expressed their creativity in their own way." - Browzwear

03 The Result

"As the children received their recreated designs, just by their responses we could see how a little goes a long way when it comes to putting a smile on their faces. Something that might be second nature to designers, can create a lasting impact on a child. Each drawing holds its own unique story for the child, and being able to see it transform from a 2D paper sketch to an ultra-realistic 3D image was so rewarding for both the children and parents. Whereas before the time of 3D this kind of initiative, bringing drawings to actualization, would have been practically impossible to accomplish, the power of digital tools and 3D technology has enabled fashion to become accessible to everyone. Whether it’s parents in the US, designers in the UK, or young children in Shanghai looking for a hint of magic in their world, it’s incredible to see how 3D connects people from across the globe at a time where many of us felt isolated." - Browzwear